Given the opportunity to lead the design for the Memphis Hustle's 2024–2025 season, I directed the overall design and artistic vision for the team’s brand. My work included creating dynamic one-off graphics, designing custom jerseys for themed promotional nights such as Hustle & Hounds and Grizz Night, and building social media templates to maintain consistency and efficiency across platforms. I also played a key role in preserving the team’s brand identity while contributing to the development of in-game motion graphics, helping deliver a bold and cohesive visual experience for fans.